French fashion house, Marithe and Francois Gribaud created this ad as a tribute to women and how roles have reversed, giving women more power. The ad was displayed all over New York and Paris with no controversy, but when it hit Milan, it was immediately banned and taken down. Inspired by the release of the film "The Da Vinci Code" in 2005, Italian officials felt the ad was offensive giving the nature of the story and the controversy of the film. It is hard to believe that this ad could be found so offensive, especially with no actual reference to the bible or the story behind the painting, besides the positioning of the models. The ad was intended to show women as powerful and independent, and the wearer of such clothes to be the same. It is sad to see an ad with such good intentions pulled so easily when other more offensive ads are released regularly around the world, including in Milan.
No comments:
Post a Comment